was founded to realize competitive
rates of return by investing in promising young companies
whose products, services and corporate cultures promote
a sustainable economy and deliver market solutions to
major social and environmental problems. We believe that
business can be a powerful force for good in the world
and that early stage companies due to their creativity,
flexibility and energy - have a unique capacity, disproportionate
to their size, to generate positive solutions.
Our investment strategy is built around proven venture
capital techniques and an assessment of the social and
environmental impact of portfolio companies.
We look for companies that exhibit:
management, with a proven track record;
technology, brand equity or other competitive advantage;
large market with substantial growth prospects and relatively
low capital needs;
gross margin potential.
criteria we use to evaluate the social and environmental
impact of an investment are based in part on the work of
a number of established national organizations at the forefront
of socially responsible investing, including Investors
Social Investments, CERES,
Social Responsibility and the Social
We are interested in companies when their product or service
addresses a major social or environmental challenge by:
adverse environmental impacts;
efficient utilization of natural resources;
access to information and education;
access to or improving healthcare;
new enterprise creation in economically disadvantaged
sustainable agriculture, organic food and improved nutrition.
will not consider companies involved in producing unsafe
products or services such as tobacco, alcohol, gambling,
weapons, or nuclear power.
We are also interested in companies whose corporate cultures
contribute to a sustainable economy by:
access to capital by women and minority entrepreneurs;
inequities in corporate governance, including management
compensation and Board diversity;
corporate philanthropy and active involvement in the community;
corporate accountability and full disclosure, including
regular social and environmental audits and accountability
to all stakeholders (shareholders, employees, customers
and community members); or
through brand recognition, consumer awareness of social
and environmental issues.
evaluating investments in other venture capital
funds, we seek funds that exhibit:
strategies consistent with our social and environmental
management with a proven track record and the willingness
to collaborate with us on deal flow and co-investment;
investment niches and established deal flow relationships,
providing a clear competitive advantage.
review our investments periodically with an Advisory Board
of leading practitioners of sustainability
investing to determine how well we are meeting our social
and environmental objectives.